It’s no secret that content has fast become a new focal point in overall brand marketing efforts. Its meteoric rise has been well documented with various facts and figures: 78 percent of CMOs think rich content is the future, according to Hanley Wood, and a Content Marketing Institute survey shows that 86 percent of B2B marketers are using content marketing with 70 percent of them creating more content than they did a year ago.

Those facts aren’t particularly surprising, and they’ve been shared thousands of times over. But the role of rich content production and distribution within larger marketing efforts continues to change and grow. Here are 10 important new and notable facts about content marketing that illustrate its shift from the new kid on the block to a standard and necessary marketing practice.

1. Blogging increases Web traffic by 55 percent for brands. Adding regularly updated content to a website by way of a blog publishing platform is a key way to increase site visitors. (Rocket Post)

2. Almost half of respondents (46 percent) in one survey said a website’s design is the No. 1 criteria for determining a company’s credibility. For content marketers, this means the platform to publish content needs to be aesthetically appealing, or you might find readers quickly exiting the site shortly after arriving. (NewsCred)

3. Articles with images get 94 percent more views than those without photos. Producing rich, relevant content is one thing. Producing content that draws a reader in and keeps them there takes more work, and should include photos. (NewsCred)

4. Content doesn’t necessarily need to be original. About 48% of marketers curate noteworthy content from trustworthy sources and repackage it for their readers. (Design & Promote)

5. Despite the growth of content marketing, 54 percent of brands don’t have an on-site, dedicated content director. (NewsCred)

6. Customer testimonials have the highest effectiveness rating for content marketing at 89 percent. The content still needs to be authentic and targeted at readers, but using testimonials can improve brand trustworthiness. (Social Fresh)

7. LinkedIn is the top social network for B2B marketing. 83 percent of marketers say they prefer to use LinkedIn for distributing B2B content. (Real Business Rescue)

8. 17 percent of marketers plan to increase efforts on SlideShare this year. Repackaging live presentations, webinars and information Adobe PDF portfolios to SlideShare is gaining popularity, showing how distribution channels for content continue to grow. (Forbes)

9. More than half (53 percent) of marketers rank content creation as the single most effective SEO tactic. (NewsCred)

10. Roughly 27,000,000 pieces of content are shared everyday. That number will only continue to grow, showing just how dominant content is becoming in the marketing landscape, and how competitive it will be in the future. (AOL and Nielsen)

Connect DC + Med | Tech
Nov. 28-29, Washington, DC

Connect DC

  • Must be a Corporate or Association Planner that is physically located in the DMV area
  • Third Parties are allowed with completed Trusted Planner Form
  • Must generate 50+ rooms on peak
  • Must have the ability to rotate nationally

Connect Med | Tech

  • Must plan meetings or events that serve the Medical OR Technology industries
  • Must generate 50+ rooms on peak
  • May be located anywhere in the United States
  • Must have the ability to source meetings nationally

Connect Pacific Northwest
Nov. 14-16, El Paso, TX

  • Must be physically located in Texas
  • Must generate 50+ rooms on peak
  • Must have the ability to rotate nationally

Connect Pacific Northwest
Sept. 19-20, Boise, Idaho

  • Must be physically located in WA, OR, ID, Northern California or Vancouver
  • Must generate 50+ rooms on peak
  • Must have the ability to rotate nationally
  • Must demonstrate a solid 2-year event history

Connect Florida
Sept. 13-14, Kissimmee Florida

  • Corporate or national association planner based in the Mid-Atlantic and Northeast
  • Must generate 50+ rooms on peak
  • Must have the ability to rotate nationally

Connect Faith + Southeast
Oct. 3-5, Little Rock, Arkansas

Faith

  • Must plan faith-based meetings & events
  • Must generate 50+ rooms on peak
  • Must have the ability to rotate nationally

Southeast

  • Must be physically located in the Southeastern
    states
  • Must generate 50+ rooms on peak
  • Must have the ability to rotate nationally

Connect Spring Marketplace
May 22-24, Puerto Rico
M
ore than 2,000 event professionals are expected for this industry leading event in Puerto Rico. Tracks include:

  • Association
    • Event must be able to rotate nationally
    • 50+ room nights on peak
    • 2-year history planning events
  • Corporate
    • Financial
    • Medical
    • Technology
      • Event must be able to rotate nationally
      • 50+ room nights on peak
      • 2-year history planning events
    • Citywides
      • At least 1,000 room rights with 100,000 square feet of exhibit space
    • Diversity
      • Planners for multicultural and inclusive organizations
      • Ability to rotate nationally
      • 2-year history planning events
    • Luxury & Incentive
      • Proven history using 5-star hotels and resorts for events
      • Ability to rotate nationally
    • Sports
      • Rights holders and event planners for tournaments/competitions that rotate nationally with at least 50 room nights on peak
      • LGBTQ+ Summit

Connect Marketplace
Aug. 8-10, Detroit
More than 4,000 event professionals are expected for Connect’s largest annual event.

  • Association
    • 50+ room nights on peak
    • Solid 2-year history planning events
  • Corporate
    • 50+ room nights on peak
    • Solid 2-year history planning events
    • Event must be able to rotate nationally
  • Specialty
    • Planners of SMERF (Social, Military, Educational, and Fraternal) events
    • 50+ room nights on peak
    • Solid 2-year history planning events
    • Event must be able to rotate nationally
  • Sports
    • 50+ room nights on peak
    • Solid 2-year history planning events
    • Event must be able to rotate nationally
    • Women in Sports Tourism Forum
  • BizBash
    • Must be a decision maker who is responsible for the procurement of event activations and experiences
    • Does NOT source meetings & events with hotels or CVBs
    • Third Parties and Intermediaries are not yet allowed to participate
    • If you are a Third Party/Intermediary, we encourage you to apply for the Connect track that is best suited for you