Did you know Pinterest in the fourth most popular social networking site? It maintains a position in the top five year after year, and the site’s estimated 250 million monthly visitors and show-and-tell functionality make it a perfect platform for destination marketers. Here are five tips for using Pinterest to market a destination.

1. Give some direction with place boards. To direct users to particular points of interest, take advantage of the map function. When you create a new board, check the option to create it as a place board (this setting can be toggled on and off anytime after creation if you change your mind). You add a pin by typing in the name, and Pinterest pulls location information from Foursquare. From there, you can select a user-uploaded photo or upload your own. (Tip: To drive traffic to your website, click “edit pin” and replace the Foursquare URL with a link to the same point of interest on your website.) Map boards are great for restaurants and attractions, because they give followers a sense of proximity as well as sample itineraries. Visitors can see what there is to do and eat in a certain area, or what spots to hit on a road trip.

2. Tailor boards for specific interests. A broad “restaurants” board is not going to be as effective as making separate boards for different cuisines and experiences. With targeted interest boards, followers will be able to find exactly what they’re looking for, whether it’s a casual sandwich shop at the beach or a rooftop lounge with a view. The same goes for attractions. Instead of one big “things to do” board, consider breaking it up into categories like historic sites, museums, parks and nature. Make individual boards for everything. Quality over quantity rings true here. Ten specific boards with 10 pins each will get much more traction than one board with 100 pins.

3. Think keywords, keywords, keywords. If someone is using Pinterest to plan a trip to your destination and she types the city name in the search bar, your pins won’t appear if you’re not using the right keywords in your captions. Beyond including the obvious (city and state, and location name), add any commonly used abbreviations or nicknames. Whatever words you know people use to search for your destination, use those. Don’t worry about captions being too long or wordy. Pinterest is a visual tool, and most users are paying more attention to what they’re looking at than what is written underneath. The important thing is that people are able to find your content.

4. Promote original content. When you’ve written a blog post or article for your website, go ahead and give it its own board. Do you have an article called “7 Restaurants to Try at the Beach”? Create a board with the name title and create seven pins. Don’t forget to include the article URL in each one.

5. Be picture perfect. This one goes without saying, but it should be stressed that images are your most important asset on Pinterest. Make sure you’re sharing compelling and attention-grabbing photos. Great images result in clicks and repins, which only lead to more clicks and repins. Think like a consumer: If you’re not excited about your pictures, your followers won’t be either.

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If you need help with social marketing efforts, read more about Interfuse’s digital marketing services.

Connect Southeast
Oct. 3-5, Little Rock, Arkansas

  • Must be physically located in the Southeastern
    states
  • Must generate 50+ rooms on peak
  • Must have the ability to rotate nationally

Connect West
Nov. 9-10, San Francisco

  • Must be physically located in California, Nevada, Utah, Arizona, and/or New Mexico
  • Must generate 50+ rooms on peak
  • Must have the ability to rotate nationally

Connect Winter Marketplace
Nov. 28-29, Washington, DC

Connect DC

  • Must be a Corporate or Association Planner that is physically located in the DMV area
  • Third Parties are allowed with completed Trusted Planner Form
  • Must generate 50+ rooms on peak
  • Must have the ability to rotate nationally

Connect Med | Tech

  • Must plan meetings or events that serve the Medical OR Technology industries
  • Must generate 50+ rooms on peak
  • May be located anywhere in the United States
  • Must have the ability to source meetings nationally

Connect Pacific Northwest
Nov. 14-16, El Paso, TX

  • Must be physically located in Texas
  • Must generate 50+ rooms on peak
  • Must have the ability to rotate nationally

Connect Pacific Northwest
Sept. 19-20, Boise, Idaho

  • Must be physically located in WA, OR, ID, Northern California or Vancouver
  • Must generate 50+ rooms on peak
  • Must have the ability to rotate nationally
  • Must demonstrate a solid 2-year event history

Connect Florida
Sept. 13-15, Kissimmee Florida

  • Corporate or national association planner based in the Mid-Atlantic and Northeast
  • Must generate 50+ rooms on peak
  • Must have the ability to rotate nationally

Connect Faith
Oct. 3-5, Little Rock, Arkansas

  • Must plan faith-based meetings & events
  • Must generate 50+ rooms on peak
  • Must have the ability to rotate nationally

Connect Spring Marketplace
May 22-24, Puerto Rico
M
ore than 2,000 event professionals are expected for this industry leading event in Puerto Rico. Tracks include:

  • Association
    • Event must be able to rotate nationally
    • 50+ room nights on peak
    • 2-year history planning events
  • Corporate
    • Financial
    • Medical
    • Technology
      • Event must be able to rotate nationally
      • 50+ room nights on peak
      • 2-year history planning events
    • Citywides
      • At least 1,000 room rights with 100,000 square feet of exhibit space
    • Diversity
      • Planners for multicultural and inclusive organizations
      • Ability to rotate nationally
      • 2-year history planning events
    • Luxury & Incentive
      • Proven history using 5-star hotels and resorts for events
      • Ability to rotate nationally
    • Sports
      • Rights holders and event planners for tournaments/competitions that rotate nationally with at least 50 room nights on peak
      • LGBTQ+ Summit

Connect Marketplace
Aug. 8-10, Detroit
More than 4,000 event professionals are expected for Connect’s largest annual event.

  • Association
    • 50+ room nights on peak
    • Solid 2-year history planning events
  • Corporate
    • 50+ room nights on peak
    • Solid 2-year history planning events
    • Event must be able to rotate nationally
  • Specialty
    • Planners of SMERF (Social, Military, Educational, and Fraternal) events
    • 50+ room nights on peak
    • Solid 2-year history planning events
    • Event must be able to rotate nationally
  • Sports
    • 50+ room nights on peak
    • Solid 2-year history planning events
    • Event must be able to rotate nationally
    • Women in Sports Tourism Forum
  • BizBash
    • Must be a decision maker who is responsible for the procurement of event activations and experiences
    • Does NOT source meetings & events with hotels or CVBs
    • Third Parties and Intermediaries are not yet allowed to participate
    • If you are a Third Party/Intermediary, we encourage you to apply for the Connect track that is best suited for you