Influencer Marketing: The Best Event Strategy You Are Not Using

Influencer Marketing: The Best Event Strategy You Are Not Using

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Research has shown that traditional marketing tactics aren’t working, so people aren’t listening to you. What they ARE listening to is what the leaders of their tribe, the Influencers, have to say. Event Influencer Marketing is the best-kept secret weapon, a low hanging fruit that fits neatly in your existing event marketing campaign. Learn the difference between macro and nano influencers and how to identify if they are the right fit for your event. Gain knowledge from the insights of several case studies and see how your event can take advantage of low-risk, high-reward IM campaigns.

Learning Objectives:

  1. Engage their event community to grow their event.
  2. Apply strategies tailored specifically for events.
  3. Conduct an influencer marketing campaign that delivers exceptional ROI.

Speaker Bio:

Rachel-DearWorld

Rachel Stephan is a creative thinker, idea generator, and an event industry speaker on topics that cover event marketing, social media and digital events. What drives Rachel is empowering associations, profit and nonprofit organizations as well as meeting planners to build attendance and grow members’ engagement.

Rachel channels nearly 25 years’ of creative advertising experience, social media, web and mobile technology to create, brand and promote engaging, successful event marketing campaigns for national and international conferences and trade shows. She holds an impressive track record of breaking event attendance and over 410 successful event marketing campaigns for national or international conferences and trade shows, both public and trade sector. Her creative campaign for the Ontario Hospital Association got first-place wins in multiple categories at The International Association of Exhibitions and Events™ Art of the Show Competition.

She recently launched snöball, an event influencer marketing platform. snöball was a Top 5 finalist at the 2017 IMEX Pitch as well as an IBTM World 2017 Tech Watch Award finalist and winner of the Best use of PR. She is fluent in three languages and holds a master’s degree in Advertising and Graphic Arts and a Digital Event Strategist certification.

Website: snoball.events

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