Richelle D. Wilkins, 34, works in Fort Lauderdale, Florida, as events manager at e-Builder. As a 2018 40 Under 40 honoree, Wilkins discusses her passion for the events industry.Connect with Wilkins on Twitter and Instagram.
What I do: I lead and manage event strategy, coordination and execution of key e-Builder events—online and offline—for customers, partners and prospects. My primary focus includes execution of an annual plan and event budget management to grow event attendees, track and report lead capture at trade shows and post profitable margins at select events.
How I got here: My career is diverse, as I have planned government events, themed event sales and conference management for a few associations. As director of meetings and events at the American Association of Exporters and Importers, I decided that Florida was calling me, which brought me to South Florida, where I now work for e-Builder.
Greatest career accomplishment: I have planned many events, but the great achievement is being able to give back and share my experience with high school and college students. When I was a member of the PCMA Emerging Professionals Committee in Washington, D.C., I was involved with speaking and coordinating panels for students. Introducing them to the world of hospitality at that age was very meaningful and rewarding.
What I’m working on: We are gearing up for Elevate, our user conference held in Fort Lauderdale. I am planning to introduce augmented reality and beacon technology at the event and am excited to see how it will be received.
What I do outside of work: You can find me at the local driving range practicing my swing, or at CrossFit trying to hit my next personal record.