2019 40 Under 40: Natasha Stamper Pedigo, The Asphalt Institute

Natasha Stamper Pedigo shares her road to the 40 Under 40.

Natasha Stamper Pedigo

Natasha Stamper Pedigo, CMP, 38, works in Lexington, Kentucky, as a meeting planner and event manager at The Asphalt InstituteAs a 2019 40 Under 40 honoree, Pedigo discusses her passion for the events industry.

*Connect with Pedigo on Instagram

What I do: I plan and execute three large member meetings a year across the U.S. and Canada for the Asphalt Institute, as well as several smaller seminars and workshops. I am responsible for every aspect of the event. From site selection with our meetings task force to contracting, logistics planning, execution and post-event wrap-up—if it has to do with one of our meetings, I am there.

How I got here: I am lucky enough to have a career that has allowed me to see both sides of the event world: supplier and planner. I started my career at the Lexington Convention Center as an event manager, and that truly opened my eyes to the world of events, especially association. After several years at the facility, I decided it was time transition all of the invaluable knowledge and skills I had soaked up and try my hand at planning.

Greatest career accomplishment: After leaving the convention center, my planning skills were put to the test right out of the gate. Upon my first week of starting my new position as director of events for the Building Industry Association of Central Kentucky, I was asked to develop a public trade show. I had four months to plan, sell and market the event.

Impressive stats: I have implemented several contracting standards and developed a strategic list of concessions specific to the Asphalt Institute. These standards and concessions have resulted in a minimum increase of 10 percent in ROI over previous events.

Specific improvement I’ve made: Currently, I am working on developing a guideline, or list of meeting standards, which goes beyond the basic RFP information for all AI meetings. I believe in providing my partners with the clearest picture of what is expected for our meetings, as well as what they can expect from us. In order for a meeting to be a success, it needs to be a good fit for everyone involved.

What I am working on now: This year, we are celebrating the 100th anniversary of the Asphalt Institute. We are holding a gala at the Union League Club of New York City, where we were founded in 1919. How many organizations have the ability to go back to the place they were founded a century later?