2020 Connect Association 40 Under 40: Cortney Whitlow

Cortney Whitlow, 31, is manager, meeting registration & industry partner engagement
at ASAE  – The Center for Association Leadership. She is based in D.C.

Cortney Whitlow 40 under 40 Connect Association

Cortney Whitlow describes herself as driven, charismatic and innovative. Learn more about her.

What I do:
I am responsible for managing all aspects of the pre and onsite registration processes for several signature programs (500 attendees or less) and conferences (500 – 6000+ attendees) as well as creating unique strategies and tactics to increase exhibitor involvement and enhance engagement. This includes full-cycle show management: Pre-planning strategizing, exhibit and sponsorship sales, webpage production, marketing collateral development, reporting, as well as post show evaluation and analysis, all while providing superior customer care.

Impressive stats:
Our 2019 Marketing, Membership and Communications Conference was my first ASAE conference where I fully managed the expo component. We maximized our sales budget by 30% over the goal and sold out the expo hall. We had an exhibitor satisfaction rating of 3.94 (on a five-point scale), the highest rating since 2011. Also, over 80% of the exhibitors indicated they achieved their objectives for the conference.  

Connect with Whitlow on LinkedIn.