Brandi Tribell, CMP, 35, works in Okemos, Michigan, as director of operations and events at Michigan Beer & Wine Wholesalers Association. As a 2017 40 Under 40 honoree, Tribell discusses her passion for the events industry.
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What I do:
My chief responsibility is to boost our association’s advocacy and lobbying efforts with state lawmakers and legislative staff in Lansing, local leaders throughout the state and our members. To do that, I manage and execute monthly board meetings, legislative events and other special gatherings. I also coordinate, from concept through implementation, annual conventions, one of which is outside of Michigan and sometimes outside of the country. I’m heading up site selection, contract negotiations, event budgets, registration, content, on-site management and logistics.
How I got here:
I received my bachelor’s in public administration and public policy from Michigan State University. The political science program at MSU required an internship, which I completed at the Michigan House of Representatives. I continued to work there part time while finishing up my degree, and ultimately worked my way up to office manager and chief events coordinator for the speaker of the house before leaving in 2007 for MB&WWA.
My greatest career accomplishment:
I received my CMP designation in 2013.
It’s no secret that the alcohol industry, including beer and wine distributors, has undergone consolidation in recent years. However, in the face of that, we have experienced record attendance at our summer conventions. We have broken our attendance goals year over year the last five years by 20 percent. We’ve accomplished this by making our summer conventions family-friendly, offering programs for children alongside business sessions and member meetings.
A specific improvement I’ve made:
I’ve worked hard to get the next generation of beer and wine distributor owners and key employees involved in the association through our emerging young professional program, DIAAL. We’ve held training and educational seminars about our association and the beer and wine industries, as well as networking and social events to engage the future leaders of MB&WWA early in their careers.
What I’m working on:
I’m currently planning a joint winter convention with the Associated Beer Distributors of Illinois and Beer Distributors of Wisconsin at The Ritz-Carlton, Aruba.
What I do outside of work:
Any free time I have, I like to spend it with my husband of 10 years, TJ, and my 7-year-old son, Carter. I am a volunteer youth sports coach for Carter’s many sports teams and his elementary school activities. I am also an avid Michigan State University fan and a football and basketball season ticket holder.