6 Ways the Meetings Industry Is Embracing Immersive Tech

immersive tech AV cooper hewitt smithsonian museum|immersive tech AV virtual reality shadow dancing C5 acrobatics|immersive tech AV virtual reality AltspaceVR VTime avatars

See how six hotels and events are using immersive tech to up their #eventtech game.

IMMERSION ROOM

At Cooper Hewitt, Smithsonian Design Museum in New York City, which underwent a complete renovation in 2014, guests draw their own designs on ultrahigh-definition touch-screen tables in the Immersion Room. The designs are then reflected as “wallpaper.” Talk to your AV team about replicating the experience for a breakout room. 

Immersive Tech VRoom MarriottVROOM. VROOM. 

Marriott hit the virtual reality scene fast and furious in September 2015 when it launched its VRoom Service program at two locations: New York Marriott Marquis and London Marriott Hotel Park Lane. VRoom uses Samsung Gear VR for guests to experience the world—like the Andes Mountains in Chile or an ice cream shop in Rwanda—from the comfort of their rooms. 

DARK SECRETS

Major decisions surrounding an event mean a lot, but the little details that surprise attendees can also make a lasting impact. Take this shadow-dancing performance by dance and aerial acrobatics company C5 that had all eyes looking up during an event at Raised—the rooftop lounge at Renaissance Chicago Downtown Hotel.

Immersive Tech St. Petersburg/Clearwater Area CVBHEAD CASE

The St. Petersburg/Clearwater Area CVB is speeding toward the future. One of the first to adopt VR into sales efforts, the CVB has 10 custom-branded VR headsets it brings to trade shows like U.S. Travel Association’s IPW to give planners a virtual site inspection. Visit Houston is not far behind: It hired YouVisit to create a similar experience. 

HYBRID EVENTS, PART II

So you’ve tried your first hybrid, live-streamed event. Now take it to the next level with social networks that integrate VR. Communities like AltspaceVR and VTime allow you to create “rooms” based on a particular topic, and participants create their likeness in 3-D avatars and join the discussion.

Immersive Tech LivestreamWE'LL DO IT LIVE!

Unlike Facebook Live and Periscope, Livestream is a content curator that hopes to turn virtual audiences into future on-site attendees. For Tough Mudder, it rigged an entire course with cameras to create multiple POVs, and for Social Media Week, it sold access passes to attendees to view 60 sessions live or on-demand.