Brrr: Cooldown Clothing for Event Planners

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Sweaty site visits; boiling-hot meeting rooms; air-conditioning-challenged general sessions… it’s enough to keep meeting profs shvitzing all season. Thankfully, two former Spanx employees have your back. Tosha Hays and Mary-Cathryn Kolb recently launched Brrr, a line of clothing using a high-tech fabric that’s cool to the touch and designed with busy women in mind. The looks are as fashion-forward as they are functional. Brrr’s women’s apparel line includes turtlenecks, tank dresses, tank tops, coolottes (we get the pun!), scarves, jumpsuits, pants and other work-appropriate tops perfect for anytime the situation heats up. As a bonus, it’s one of the best uses of onomatopoeia branding we’ve seen in years.