When ROAM Fitness opens in Baltimore/Washington International Airport’s D-E Concourse later this month, it will be the country’s first airport-only gym. Membership pricing starts at $40 for a day pass, $175 for a monthly pass and $600 for a yearly pass and can be completely managed through your phone.
Members will enjoy perks such as Lululemon workout clothing (available for rent or purchase), access to Brooks running shoes, curated healthy snack options and showers with complimentary Malin+Goetz bath products. A vacuum-seal service will also be offered as a way to conceal sweaty gym clothes in carry-ons. In addition to regular cardio machines such as treadmills, ellipticals and rowers, ROAM Fitness will have a Technogym Skillmill
machine, a new human-powered version of a treadmill. Free weights and a TRX training system are also available.
Founders Cynthia Sandall and Ty Manegold, two active individuals who met while getting their MBAs at University of Oregon, came up with the ROAM Fitness
concept when they both felt frustrated with the lack of ways to maintain a healthy fitness routine while on the road.
“We were both young business professionals traveling often for work and wanting to make better use of downtime at the airport,” says Sandall. “We found that was something that resonated with a lot of people.”
The duo began attending airport industry conferences to gauge interest in ROAM. BWI became a natural spot for a first location because of other wellness measures already implemented there. “They have their own health initiative, designated cardio walking trails in terminals, a bike rental program outside the airport and make an effort to have health foods in concessions,” says Sandall.
As they learned, negotiating leases with airports is not easy. One issue is shower installation; not many airport spaces are already plumbed to make showers possible. Timing is another concern: Some leases can take up to five years to obtain, says Manegold. Though ROAM does not have any other signed contracts right now, they are working on at least a dozen others.
Manegold is optimistic about the growth potential of ROAM. “We think this can be in 90 to 100 locations around the world,” he says, noting international airports with precleared customs would be a particularly good fit.
ROAM Fitness will open at 5 a.m. daily, and airport employees will receive discounted membership.
One thing that’s surprised Sandall and Manegold through their research is the ways people say they would make use of the ROAM facility. Squeezing in a workout on a layover was not the top choice. “People wanted to use it before their first flight, getting up earlier and getting in a workout before boarding,” says Manegold. “Other folks were saying they wanted to use it at their destination.”
ROAM Fitness will offer workout ideas on cards based on how much time you have.
This 30-minute, total body routine is sure to get your blood pumping.