In this Insider Series video, Deborah Gardner, CMP and Carolyn Browning, CMP, CMM discuss trends in the meetings and events industry. "Social media really has made a difference," says Browning. "You can find out things faster and respond quicker." So, how do you keep attendees focused? Gardner and Browning suggest integrating the social component into events, urging meeting planners to "encourage" attendees to "interact with you instead of wandering off in a different direction."