Timo Kiuru, award-winning creative director, founder of The Unthinkable and author of "Experiential Creative Planning: How to Plan a World-Class Event" talks about the trend of digitalization effecting experiential event marketing at Connect Marketplace 2016 in Grapevine, Texas. Ever heard of the term "digiperiential?" Kiuru says new technology is effecting the event design process in a drastic way and how event managers and association and specialty meeting professionals communicate with clients. This all leads to a digiperiential experience for the modern event planner. Find out why Kiuru believes "we are heading in a direction where event marketing, experiential marketing and event marketing [all] merge" in this Insider Series video. Read more about Kiuru in his Connect Corporate 40 Under 40 feature.