Webinars

 
  • As a meeting or event professional, you want to foster inclusion for employees, members, volunteers and participants. What is legally or culturally expected varies state to state, and it is fiscally responsible to improve event practices to meet these expectations. This program will teach meeting and event professionals how to keep attendees feeling safe, welcome and included as well as how to implement free to cheap elements to foster an inclusive environment and meet expectations before accidentally excluding others.

    Learning Objectives

    1. Know what you don’t know to manage rise and unexpected exclusionary actions.
    2. Utilize existing tools, resources and spaces without having to spend any of your limited budget to foster inclusivity and a sense of belonging to increase retention.
    3. Develop new questions to address invisible needs.
    • Jessica Pettitt

      Jessica Pettitt, M.Ed., pulls together her stand-up comedy years with 15+ years of diversity training in a wide range of organizations to serve groups to move from abstract fears to actionable habits that lead to teams that want to work together. With a sense of belonging and understanding, colleagues take more risks with their idealization, conserve precious resources through collaboration, and maintain real connections with clients over time.

    Contact information

    Please contact Camille Moore for questions about this session. 

  • Catering is often the largest part of a master account, but many planners accept inflated prices, unrealistic minimums, setup fees and other charges without negotiation. This session will help planners see where the profit centers are and where there are more leverage and latitude in negotiating group catering. The webinar will discuss the profit and loss statement in catering, and with that insider knowledge, planners will learn how to maximize their budget.

    Learning Objectives

    1. You’ll learn how to trace hotels expenses through food cost, beverage cost, setup staff and culinary personnel.
    2. Learn how to negotiate specific monetary areas like room rentals, setup fees, bartender fees, service charges and many other areas to immediately improve your negotiations and maximize your meeting’s ROI.
    3. Know how to negotiate value-added items that hotels can extend to you, including upgraded linen, menus, props, themes and other areas to deliver an exceptional event at little or no increased cost.
    • Tom Pasha

      Tom Pasha has been recognized as one of the top event planners in the planning industry. Starting in hotel operations positions as a caddy, bellman, bartender and cook, Tom began his management career as a Hyatt management trainee in Chicago. He held sales management positions throughout the Hyatt organization, working in 12 Hyatt hotels over 20 years. Tom was director of sales at Hyatt hotels in Greenville, San Antonio and Chicago O’Hare, and as director of sales, he started the National Sales Office for Hyatt hotels in Omaha. He won sales manager of the year, sales director of the year and the Donald M. Pritzker Award for Excellence.

      Tom went into meeting planning and founded CONTACT Planning, a national meeting planning company with headquarters in Orlando, Florida. Tom’s company books over 100,000 roomnights annually, working with corporate and association clients.

      In addition to his planning responsibilities, Tom teaches the Meeting Planning Mastermind, a series of classes ranging from one hour to two full days, training planners about the inner workings of hotels to make them more effective negotiators. The sessions are full accredited for Continuing Education Hours for both CMP and CAE.

    Contact information

    Please contact Camille Moore for questions about this session. 

  • An interactive presentation, contextualizing sustainability within the meetings and events industry, this webinar will chart the development of sustainable events from early iterations to the multitude of issues and challenges faced today. Opportunities are just as plentiful, so we will expand on these, propose ideas and show how to build a business case, culminating in seven simple steps to getting executive buy-in. We conclude with 15 quick wins that will ensure a constructive outcome for all.

    Learning Objectives

    1. Get woke to the issues facing our world today.
    2. Get inspiring ideas for kick-starting positive change.
    3. Learn seven steps to getting executive approval and 15 things you can do now.
    • Tom Lambregts

      Tom Lambregts is the marketing manager for BCD Meetings & Events. Previously at Grass Roots, he produced and co-edited the award-winning Meetings Industry Report. Starting his career at Clarion Events, he then went on to become head of marketing at Earls Court and Olympia London where he directed and delivered the award-winning rebranding of the venues. Tom specializes in digital and content-led marketing and maintains a keen interest in music and reading.

    Contact information

    Please contact Camille Moore for questions about this session. 

  • We are seeing a common and alarming trend that hotels are charging exorbitant amounts to use their Wi-Fi for your events. Sometimes this number can be well into the thousands, but you have options and you don’t always need to layout $30,000 to have event Wi-Fi. Wi-Fi fees are negotiable and there are ways to cut costs! Will Curran is going to guide you through how to save on hotel Wi-Fi. From simple steps to negotiation tips, he lays it all out there. After the webinar, you’ll be on your way to breaking through the costs and saving money on your hotel event Wi-Fi.

    Learning Objectives

    1. Learn the technical specifications to look at when it comes to Wi-Fi.
    2. Learn how to negotiate Wi-Fi costs within conference centers and hotels.
    3. Learn the tips to make your Wi-Fi safe and secure.
    • Will Curran
      As founder of Endless Events, Will Curran has been named one of the 40 under 40 event industry leaders, 35 entrepreneurs under the age of 35 and Inc Magazine’s Coolest College Start-Up all before graduating college. Will has been producing events since high school when he started his first company and has now worked in production of large event clients, such as Emerald City Comicon, Anheuser-Busch, Color Run, Morton Salt and Uber. His team’s mission is to simplify the event planning process by creating the equation for an event’s perfect solution. They also relentlessly seek to be the name in customer service in the events industry. From event logistics to business development to technical production, Curran has a diverse background in growing events and companies to the next level.

    Contact information

    Please contact Camille Moore for questions about this session. 

  • We can all agree it’s more fun to participate than to only watch, so why would we ask attendees to stay attendees when they could become participants in the action? In this webinar, we’ll examine strategies, approaches and technologies that can be deployed to help meet business, brand, sales and marketing objectives for your events, while building stronger relationships with your audiences.

    Learning Objectives

    1. Understand the differences between events and experiences.
    2. Get basic strategic principles, from portfolio planning to measurement and optimization.
    3. Explore experience design methodologies, including security, experience platform development and journey mapping.
    4. What major brands are doing to drive engagement and become more memorable.
    5. How to personalize experiences at scale.
    • Lindsay
      A lover of automation, ice sculptures and pie, Lindsay joined Pathable Event Apps in 2016, aiming to bridge the gap between events and technology for associations, corporations and nonprofits. She started her career as an events manager and marketing consultant at an independent events company, Nifty Method, nearly 20 years ago. Along the way, she got her CMP, worked with companies like Ford Motor Company, Association for Supervision and Curriculum Development, Sirius XM and the Nonprofit Technology Network, and realized she could never go to a concert again without asking herself, “How does that rigging attach to that floating stage?”

    Contact information

    Please contact Camille Moore for questions about this session. 

  • Sometimes little errors can cause big problems. Lisa Sommer Devlin, an attorney who has represented hotels regarding event contracts for over 25 years, will highlight some of the most common contract mistakes that she sees in her practice and gives you tips on how to avoid legal disputes.

    Learning Objectives

    1. Learn common contracting mistakes that are most likely to lead to disputes.
    2. Learn negotiation tips to help you get a better contract.
    • Lisa Sommer Devlin
      Lisa Sommer Devlin's legal practice has concentrated in hospitality law for 25 years. She drafts standardized contracts, provides legal training and handles meeting related litigation for chain and independent hotels. Meeting News magazine named her one of the 25 most influential people in the meeting industry in 2002 and 2006, saying: “More than anyone else, she is the legal voice for the industry.” She speaks at countless industry events and was named a 2012 “Best in Class” speaker by PCMA.

    Contact information

    Please contact Camille Moore for questions about this session. 

  • Extending your event to the online world can often seem like a daunting task. Despite concerns around technology platforms and on-site participation, hybrid events provide unique opportunities to extend your event reach across multiple geographies and time zones. By understanding the 10 key steps, you can set a good foundation for a successful hybrid event that extends your event’s audience reach.

    Learning Objectives

    1. Understanding the process for building your own hybrid event plan.
    2. How to set a good foundation for a hybrid event that both complements and extends your live event.
    3. How to set a framework for measuring success.
    • Mahoganey Jones

      Mahoganey Jones is versatile, results-oriented certified meeting professional and digital event strategist with proven skills and track record in all aspects of meeting management. Specializing in associations and medical meetings, she produces exceptionally planned and revenue generating educational events.

      As an entrepreneur herself with hundreds of events under her belt, Mahoganey is passionate about bringing event ideas to life and building a stage for others to showcase their brands and expertise. By taking care of the details and breathing personality and life into each event, Mahoganey is able to produce an experience that is a direct reflection of her clients.

      Her event-planning career began with hospital fundraisers, university brand awareness campaigns and even weddings. She quickly learned that all events begin with a purpose and need more than a pretty logo to be successful. Events are opportunities to generate positive buzz about your brand and should be produced with that goal in mind. Mahoganey’s motto is do what you love and to love what you do. This motto can be seen in the attention to detail and drive she has to ensuring every event is a success.

    Contact information

    Please contact Camille Moore for questions about this session. 

  • In today's connected world, it's hard to imagine a time when access to the internet wasn't within the palm of everyone’s hand. From registration through on-site interactivity, we are all connected to the cloud. From registration through on-site interactivity, we are all connected to the cloud. Is the hotel Wi‐Fi network in your room and meeting space secure? Are your registration and computer lab devices protected? Creating a cyber‐safe environment is crucial, not only because of attendees' expectations but also because every phone, tablet and laptop is an entry point for potential harm to planners, delegates and their events.

    Learning Objectives

    1. Identify the targets of attackers.
    2. Understand the types of attacks that we currently face individually and at business events.
    3. Explore approaches to reduce cyber risk.
    • Michael Owen

      With decades of experience as a provider of entertainment and event management services, Michael shares a wealth of knowledge gained through his career in the business events industry. His company, EventGenuity, LLC, produces business events throughout North America.

      Michael is a frequent presenter at industry conferences and learning institutions, speaking on what’s now and what’s next in meetings and events. He has published articles in Meetings and Conventions, Convene, Meeting Mentor magazine, Connect magazine, Plan-It Tennessee, The Meeting Professional, Meetings Focus and Successful Meetings magazines and as a guest columnist for The Tennessean and Nashville Business Journal. Michael was recently awarded the MPI RISE Award for Meetings Industry Leadership and was recognized for Lifetime Achievement by MPI Tennessee. venues worldwide, negotiate rates and review contracts at no cost to her client.

    Contact information

    Please contact Camille Moore for questions about this session.