Smart marketers are taking a tool from the editor’s toolkit and using it to help with their content marketing efforts. An editorial calendar is an essential component to building a content marketing strategy. Before building a calendar, you should know what kind of content you’ll be producing, who the target audience is and what resources you have available to you. It’s important to know the “why” regarding content marketing before you start tracking the “how.” Here are four ways an editorial calendar can be beneficial to content marketers.

1. An editorial calendar keeps content on track. A basic editorial calendar will include the following elements: the date the piece will be published, date the first draft is due, topic or headline of the piece, content owner, photo or visual needs, and current status of the project. (See a variety of samples here.) Calendars can be customized depending on the needs of your content marketing team, but remember, it needs to be accessible by all members of the content team and updated in real time.

2. A calendar aids in distribution efforts. A basic content calendar can help track status of creative, but it can be built out to include a distribution plan, as well. If you plan to disseminate creative content though social media, email or paid search, these efforts also can be tracked on a content marketing calendar.

3. Past content isn’t lost, and future ideas aren’t forgotten. Online marketing efforts move at a very fast pace, and once a content post is bumped from page one, it can be lost from memory. And if something is happening a few months from now, you can mark it down on the future month’s calendar so you don’t forget. If you’re also tracking social media marketing efforts on the same content calendar, a quick search can reveal the last time you posted about a particular subject when planning for future content.

4. A content calendar helps with cross-promotion. Keeping track of all your content marketing efforts in one place will help you see the bigger picture: If you’re focused on food and dining efforts in your content marketing post for the month of June, for example, it would be beneficial to align your other content platforms (video, social media, email, print efforts, etc.) with the same theme.

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If you need help with content planning and calendar creation, contact the Interfuse team.

Connect DC + Med | Tech
Nov. 28-29, Washington, DC

Connect DC

  • Must be a Corporate or Association Planner that is physically located in the DMV area
  • Third Parties are allowed with completed Trusted Planner Form
  • Must generate 50+ rooms on peak
  • Must have the ability to rotate nationally

Connect Med | Tech

  • Must plan meetings or events that serve the Medical OR Technology industries
  • Must generate 50+ rooms on peak
  • May be located anywhere in the United States
  • Must have the ability to source meetings nationally

Connect Pacific Northwest
Nov. 14-16, El Paso, TX

  • Must be physically located in Texas
  • Must generate 50+ rooms on peak
  • Must have the ability to rotate nationally

Connect Pacific Northwest
Sept. 19-20, Boise, Idaho

  • Must be physically located in WA, OR, ID, Northern California or Vancouver
  • Must generate 50+ rooms on peak
  • Must have the ability to rotate nationally
  • Must demonstrate a solid 2-year event history

Connect Florida
Sept. 13-14, Kissimmee Florida

  • Corporate or national association planner based in the Mid-Atlantic and Northeast
  • Must generate 50+ rooms on peak
  • Must have the ability to rotate nationally

Connect Faith + Southeast
Oct. 3-5, Little Rock, Arkansas

Faith

  • Must plan faith-based meetings & events
  • Must generate 50+ rooms on peak
  • Must have the ability to rotate nationally

Southeast

  • Must be physically located in the Southeastern
    states
  • Must generate 50+ rooms on peak
  • Must have the ability to rotate nationally

Connect Spring Marketplace
May 22-24, Puerto Rico
M
ore than 2,000 event professionals are expected for this industry leading event in Puerto Rico. Tracks include:

  • Association
    • Event must be able to rotate nationally
    • 50+ room nights on peak
    • 2-year history planning events
  • Corporate
    • Financial
    • Medical
    • Technology
      • Event must be able to rotate nationally
      • 50+ room nights on peak
      • 2-year history planning events
    • Citywides
      • At least 1,000 room rights with 100,000 square feet of exhibit space
    • Diversity
      • Planners for multicultural and inclusive organizations
      • Ability to rotate nationally
      • 2-year history planning events
    • Luxury & Incentive
      • Proven history using 5-star hotels and resorts for events
      • Ability to rotate nationally
    • Sports
      • Rights holders and event planners for tournaments/competitions that rotate nationally with at least 50 room nights on peak
      • LGBTQ+ Summit

Connect Marketplace
Aug. 8-10, Detroit
More than 4,000 event professionals are expected for Connect’s largest annual event.

  • Association
    • 50+ room nights on peak
    • Solid 2-year history planning events
  • Corporate
    • 50+ room nights on peak
    • Solid 2-year history planning events
    • Event must be able to rotate nationally
  • Specialty
    • Planners of SMERF (Social, Military, Educational, and Fraternal) events
    • 50+ room nights on peak
    • Solid 2-year history planning events
    • Event must be able to rotate nationally
  • Sports
    • 50+ room nights on peak
    • Solid 2-year history planning events
    • Event must be able to rotate nationally
    • Women in Sports Tourism Forum
  • BizBash
    • Must be a decision maker who is responsible for the procurement of event activations and experiences
    • Does NOT source meetings & events with hotels or CVBs
    • Third Parties and Intermediaries are not yet allowed to participate
    • If you are a Third Party/Intermediary, we encourage you to apply for the Connect track that is best suited for you