How This ‘Concert on Wheels’ Doubles as a Clever Brand Activation
In addition to serving as a signal for San Diego’s Wonderfront Music & Arts Festival, this mobile activation brings back live music safely.
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How Stella Artois Designed Personalized Experiences During the Pandemic
The beer brand pivoted to virtual but still offered intimate IRL moments to its consumers.
Missing Big Conventions? This App Gets You a Front-Row Seat From Home
While the event industry is still waiting for large-scale gatherings, new app VirtualCons is bringing a taste of conventions right to attendees.
4 Quick Tips for Marketing Your Events in 2021
Marketing strategist Rachel Stephan of Snöball gives us the scoop on the most effective ways to market your virtual, hybrid and in-person events.
10 Clever Virtual Event Ideas You May Have Missed
Looking to shake up your online events? Steal some inspiration from these brands.
See How Red Bull Turned This Nashville Music Venue Into a Skatepark
The beverage brand and Exit/In teamed up to host socially distanced skate sessions and raise money for venues in need.
See How This Nonprofit Is Making Events More Accessible and Inclusive
Accessible Festivals is ensuring no one has FOMO with sensory-friendly concerts, on-site ASL interpreters and more.
What Will Philanthropic Events and Benefits Look Like in the Future?
Event designers and nonprofit organizers share insights from the past year and explain how they plan to go forward.
15 Low-Touch, High-Taste Catering Ideas for Live and Virtual Events
Here’s how catering companies across North America have mastered the art of F&B in the new norm.
Why Mashable and Walmart Built a 3D Virtual House
Mashable Home, presented by Walmart, is a digital activation featuring shoppable hot spots, live and on-demand programming and interactive games.
How Pinterest's Virtual Summit Prioritized Accessibility and Inclusivity
The brand worked with a disability activist to ensure the virtual summit accommodated needs of all its attendees around the world.
What Corporate Planners Can Learn From These 2021 Wedding Trends
Take a look at how 2020 shaped the future of saying “I do”—from mini charcuterie boards to sequel celebrations—plus takeaways for corporate event pros.
Women in Events: What's the No. 1 Piece of Advice You'd Give Your Younger Self?
In honor of Women’s History Month, we asked 18 event professionals around the world to share what they wish they'd known early in their careers.
The Year of Virtual: What 22 Event Producers Learned From Going On-Site to Online
It's been one year since most major events shifted to virtual. So, what have we learned? Event producers share their biggest tips and takeaways.
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The Year of Virtual: What 22 Event Producers Learned From Going On-Site to Online
It's been one year since most major events shifted to virtual. So, what have we learned? Event producers share their biggest tips and takeaways.
How This Event Tech Company Is Repurposing Old Headphones Into Earmuffs for the Homeless
New York-based QuietEvents is kick-starting a philanthropic program to help the homeless and combat e-waste.
10 Ideas for a ‘Bridgerton’-Inspired Event
Bridgerton reigns as Netflix’s biggest original series ever. Here, get inspired by event decor, floral ideas and more sure to wow the queen.
6 Essential Roles Every Event Company Should Fill
The founder of Toronto’s Leigh Event Group discusses six roles that are crucial for creating a thriving business in the always-evolving event industry.
4 Tips for Creating an Effective Work-From-Home Space
Is your home office in need of a pick-me-up? Here, event pros offer up design expertise with tips for making your WFH space as productive as possible.
Get a Behind-the-Scenes Look at Samsung’s Galaxy Unpacked 2021 Event
The electronics brand’s annual product showcase included the return of its iconic cube and the introduction of new safety measures.
Why Every Event Professional Should Be on TikTok
The short-form video app has become a legitimate tool to market your business and find new clients. And no, you're not too old for it.
Checkmate: 10 Destinations Offering a Socially Distant Chess Match
The ultimate team-building exercise at your next event? A life-size game of
chess with your attendees.
See This Colorful Car Wash Activation That Promoted OGX's Newest Products
Haircare brand OGX worked with experiential marketing firm MKG to transform a Los Angeles car launch into an eye-catching—and COVID-safe—experience.
See How This New Technology Can Streamline Health Screenings at Live Events
As live events make a comeback, CLEAR's Health Pass technology helps event profs determine guests that are in the clear (pun intended) to attend.
