2016's 40 Under 40: Kevin V. Edmunds

Kevin Edmunds Hard Rock All Inclusive

Kevin Edmunds Hard Rock All InclusiveKevin V. Edmunds 32, Vice President of Sales Hard Rock All Inclusive Collection, Aliso Viejo, Calif. How I got here: “I first worked in hotel representation with my father, who was in the industry 30-plus years. I represented properties in the group market in Mexico and the Caribbean. After transitioning to AIC as regional director, I was promoted two years ago.”

Superstar stats: Since he started, Edmunds’ department numbers have increased over 25 percent. More than 70 percent is repeat group business.

Currently working on: “We’re giving clients Fitbits, sport headphones and Nikes. At the end of the year, we’ll do a 5K for charity combined with a massive FAM trip for top performing clients at a property. Everyone can wear their gifts.”