Heather Herrig, CMP, 39, works in Roswell, Georgia, as owner and president at Every Last Detail. As a 2019 40 Under 40 honoree, Herrig discusses her passion for the events industry.
*Connect with Herrig on Twitter and Instagram.
What I do:
Through my company Every Last Detail, and for each of my clients, I am privileged to help accomplish goals by bringing people together. I love getting to the heart of what the meeting or event is intended to do—and pushing the value even further. I know we’ve made a real difference when everyone walks away feeling that sense of increased energy and purpose.
How I got here:
Like so many in our industry, I came into my role a little sideways. I was an English major and attended a graduate program in publishing, hoping to become a big-time editor at a big-time publishing house in New York. However, I graduated from this program right before Sept. 11, 2001, so my life took a different turn. After a few years as a freelance writer, I found myself working for a financial/insurance company in their events department and knew I was home. Five years later, I started my own meetings and events firm and each day has been an absolute privilege.
Greatest career accomplishment:
I once came on with a client and planned their annual meeting in about three weeks. They had experienced some recent personnel changes, which included the team responsible for the planning. Surveys and testimonials showed it was their best meeting yet.
To date, for every event I’ve planned for a client, I have made or saved them more money than they invested in me, showing a positive return each and every time. I am extremely proud of this achievement and do all I can to continue what’s become a foundational commitment to my clients.
Specific improvement I’ve made:
Over the past 14-plus years of my career, I have developed a planning template that encapsulates all of the key questions, details, checklists, concerns and potential challenges I’ve learned from the meetings and events I’ve been a part of over the years. Above any other tool or resource I use, this has proven to be the most valuable. Every new situation or unique issue I come across is added. Every better practice or new concept learned is added. Every detail I want to ensure happens is added. As a result, I have a planning process that is comprehensive, thorough, agile, evolving and relevant, in addition to being one that continues to push boundaries into current trends, new technology and thought leadership.
What I am working on now:
I am thrilled to have started a separate business—The Business Bootcamp for Independent Planners— with a fellow independent planner to provide education, support and mentorship.
What I do outside of work:
I am very involved with the Georgia Chapter of MPI and the Small Business Community for SPIN. I am also on the faculty of Emory University’s Continuing Education Event Planning Program, where I have discovered such a passion for teaching and supporting the next generation of event professionals. On the personal side of things, I volunteer with our daughter’s elementary school whenever possible.