Jacquelyn Helton, CTA, 38, works in Quinlan, Texas, as director of destination services at Galveston Island CVB. As a 2019 40 Under 40 honoree, Helton discusses her passion for the events industry.
*Connect with Helton on Instagram.
What I do:
I lead the creation and implementation of a premier in-house concierge service to connect visitors to local businesses through digital, as well as in person, networking, advertising and public relations opportunities for Galveston Island CVB.
How I got here:
I earned a rodeo scholarship to Sam Houston State University, which led me to a degree in agriculture, which is how I began my career in the agriculture industry. I quickly made my way to the DMC world, where I found my calling in hospitality.
In 2015, I implemented the Annual Galveston Island Tourism Summit during National Tourism Week, a free event to educate and celebrate the exciting tourism industry, with 75 in attendance. Each year, our numbers increase as we bring together the organizations involved in the Galveston hospitality community to learn from one another and from experts in the field. The 2018 audience included more than 450 tourism and hospitality industry professionals—a 500 percent growth in attendance over the last four years.
What I am working on now
: I am currently studying for my CMP exam and just recently was named director of destination services for the Galveston Island CVB.
What I do outside of work:
As the owner/operator of Damn Skippy Ranch, my furry and feathered friends keep me busy, and I have volunteered numerous humbling hours to the local humane society by taking glamour shots of the animals to get them adopted faster! As an active wife and mom, I undertake many of the PTA, class monitor and sports/activity leadership roles. When our family moved to the Dallas area, I quickly became involved with the PCMA Gulf States chapter and just finished my presidency term.