2021 Connect Corporate 40 Under 40: Katherine Tooley

Katherine Tooley, 39, is the SVP of Vice Media Group Branded Studio. She's based in New York.

2021 Connect Corporate 40 Under 40: Katherine Tooley

Katherine Tooley, 39
SVP, Vice Media Group Branded Studio, New York

What I do:
As SVP, VMG Branded Studio, I oversee a team of account managers, creatives, producers, production managers, designers and editors who create all Vice Media Group branded content, experiences and stories. Previous to this position I was SVP, experiential at Refinery29 and Vice, overseeing branded events as well as 29Rooms.

How I got here:
Prior to Vice Media Group, I served as the EVP, production and operations at Superfly, where I produced large-scale festival events. My first job at Superfly was overseeing the booking and production of our Jazzfest series in New Orleans and artist relations at Bonnaroo. I spent 15 years there learning the ropes.

My greatest career accomplishment:
The first year I oversaw production, with the support of our production manager Hadden Hippsley, for Bonnaroo. I didn’t think I could do it: 11-plus stages with hundreds of artists. And this past year proved how resilient my team and I could be. We dug in, got creative and successfully pivoted our experiential strategy to still be able to service our brands and clients. 2020 will definitely be a year to remember.

Impressive stats: 
Scaled the 29Rooms event from four standalone events to an eight-city North American tour in 2019, selling over 100,000+ tickets along the way. 

What I'm working on right now:
The return of 29Rooms in the fall, as well as creating new experiences for several other community brands at Vice Media Group like Unbothered, Noisey and Munchies. Also, we love the work we do with our partners. I’m excited to see everyone again very soon.