East of Ellie came to life in 2009 after Chalk translated her experience in the marketing world as a global brand manager for Westin Hotels & Resorts into founding an event planning company. Since then, the entrepreneur has planned events for Prince Harry, Vice President Joe Biden, Fortune 500 companies like Nestle Waters North America and Bulgari’s perfume division. For the last two years, Chalk has volunteered her time to help promote and plan the UBS Parade Spectacular, the largest parade in Connecticut. “I’m an event planner, a marketer, a strategic thinker and, most importantly, a small-business owner,” she says.
The use of the social media app has skyrocketed, and organizations are trying to figure out how they can join the party.
When its in-person convention got canceled, VidCon organizers launched VidCon Now, a free series of online programming. Here's how they did it.