East of Ellie came to life in 2009 after Chalk translated her experience in the marketing world as a global brand manager for Westin Hotels & Resorts into founding an event planning company. Since then, the entrepreneur has planned events for Prince Harry, Vice President Joe Biden, Fortune 500 companies like Nestle Waters North America and Bulgari’s perfume division. For the last two years, Chalk has volunteered her time to help promote and plan the UBS Parade Spectacular, the largest parade in Connecticut. “I’m an event planner, a marketer, a strategic thinker and, most importantly, a small-business owner,” she says.
Mahoganey Jones shares her journey in the events industry.
Here's how meeting and event space company Convene reimagined its offerings with enhanced Virtual Meetings technology.
Sports Force Parks’ new facility in Collier County debuts with reason to believe the future is bright.
A case study in sponsor activations.
There aren't as many face-to-face events right now, but promotional companies like PMSI and iPromo remain as busy and relevant as ever.