Steal this idea from Washington, D.C.-based Taylor & Hov Events and Design
to ramp up social media engagement during your next event. The dream team of Sugar Taylor and Narine Hovnanian devised pop-up dining experience Top Nosh as “a platform for a great social media campaign,” shares Hovnanian, planning director. “The evening is free of charge, but we ask guests to ‘pay’ by following our social media accounts and posting photos and tweets throughout the evening.”
They encourage this by giving each guest a social media menu card inscribed with the event’s handles and hashtags at check-in. “Half the battle of getting attendees engaged in social media is informing them of the hashtags and handles they should be promoting and following,” says Hovnanian. They can also be painted onto plates with chocolate, included on place cards or used as cutout props in photo booths.