Industrial designer Andrew Watson is on a mission to leave the dark wood plaque mounted with a brassy engraved square in the past. At his company, Andrew Watson Design, branding is the top priority, as evidenced by the 150 sleek, laser-cut aluminum and acrylic trophies he created for a recent Verizon event. The top Verizon Icon winners received versions illuminated with red LEDs hidden inside.
Watson believes what trophies are made of can be as important as their design in terms of sparking positive attention. For example, he used embroidery string art and denim fabric for trophies at a supplier event for Gap trophies.
Why aren’t there more options for planners when it comes to inventive plaques and awards? “Everyone is doing the same old thing,” says Watson, who also has designed trophies for LG Electronics, Absolut and The Linde Group, among many others. “If someone wants something traditional, I tell them to go somewhere else. Brands are like fashion; they evolve. Awards should too.”