Most white-collar workers have been working from home since the pandemic shut down workspaces in March of last year. And since then, flexible working arrangements have become the norm, with some companies debating whether to bring employees back to the office at all.
For example, accounting and consulting firm PwC just announced that it will allow all of its 40,000 U.S. client services employees to work virtually and live anywhere they want in perpetuity. So it makes sense that brands like American Express and Busch Light are tapping into this trend and designing activations inspired by the idea of remote work.
See how these brands (and one Finnish city) embraced the WFH mindset.
American Express’ “Built for Business” Installations