Each January, The Beverly Hilton makes meeting planners the star during a FAM trip
that coincides with the Golden Globes, which the hotel hosts. The property not only sells itself, but its surrounding area with great success. It booked 14 future events—more than one meeting per attending planner—out of this year's FAM trip, making for an outstanding ROI. Here's what the trip looks like.
Photo Credit: The Beverly Hilton