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See How Other Event Pros Are Tackling Holiday Parties in 2021
From socially distanced, in-person bashes to creative gifting solutions to virtual team building, here's what event pros around the world predict for this ye
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Event Tech Check: 8 New Technology Updates We're Excited About This Month
Connect takes a deep-dive into the newest tech solutions for events of all types.
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How This Experiential Retail Store Is Engaging Consumers in Out-of-the-Box Ways
Sunglasses brand goodr’s new location is a tropical paradise that generates engagement through eye-catching decor, irreverent details and fun experiential ma
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NYFW 2021: How Brands Went Beyond the Runway to Engage Consumers
Brands like Revolve, YSL Beauty, Pepsi, Grey Goose and Yahoo, among many others, took their activations to the next level at this year's New York Fashion Wee
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14 Wellness-Focused Event Ideas From Hulu's 'Nine Perfect Strangers' Activation
The brand promoted its smash-hit original series with a free, immersive pop-up that brought a greenery-filled retreat to the middle of a busy shopping mall.
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7 Ways Event Planners Can Navigate the Current Flower Shortage
Struggling farms, supply chain slowdowns and an influx of rescheduled events have created a ‘perfect storm’ in the floral industry.
