What does that mean for our customers? A continued focus on delivering a return on your marketing investment. We continue to offer our valued live events during this crisis. Why? Because we know the market needs to be restarted. Now, this doesn’t mean we live with our heads in the sand, instead, the “second wave” is causing us to double down on our precautions and keep all attendees as safe as possible.
In addition to our live events, we are rolling out new products to help our customers who sell to the Meetings and Sports segment of the travel industry.
- To expand our offerings, we invested in the No. 1 resource for event pros who book venues earlier this year. Reach event pros and event marketers with BizBash’s 1.43 million users generating 5.5 million page views a year.
- Virtual / Live combination for Connect Sports – 3 opportunities for success:
There's a virtual conference with sales appointments (September 9-10), a chance for in-person activities (Las Vegas, October 19-21) and sales summits (Virginia Beach, November 9-12).
- Custom Digital Planner Events: 23 Digital FAM and meeting planner events are scheduled for the balance of the year. Destinations are using our database to prospect for new business and connect virtually in a meaningful way.
- Connect Marketplace – Safe + Clean Connect
Over 600 buyers have already committed to this even, and likely 1,000 total buyers will be in attendance from the Corporate, Association, Specialty, Faith, Luxury and Travel segments. We're qualifying planners based on “Business to Book” because your time matters!
While you may be used to working with Connect in Live Events, did you know that 30% of our business is helping hotels and destinations garner more leisure customers? Here are our most popular programs:
- Tell your story with our Content Activation Program—we write compelling editorial on your website, and drive targeted traffic designed for results. Very little waste, and high ROI.
- Targeted Pre-Roll brings your audience to your video—using the most effective platform for inspiring travel. Connect charges only for fully completed views, which gives you the maximum value for your budget.
As our world continues to adapt, we will adapt as well—always with your success and growth in mind. Let’s talk in the coming days about how partnership with Connect maximizes your marketing in this new age.