Jessica Levin, CMP, is an event technology speaker and president of Seven Degrees Communications. During an interview at the 2013 Collaborate Marketplace, Levin talks about why mobile apps are surpassing social media platforms as the most important event technology. "Mobile apps are the No. 1 technology people are adopting," she says. She shares some key reasons why you, as an event planner, need to starting thinking mobile before social. "It's practical, it's realistic and it's what people want."
Sponsored by Marriott International