INSIDER SERIES | Marty Waugh, Markiewicz International

In this Insider Series video, Marty Waugh of Markiewicz International discusses trends in the meetings and events industry. "People are more apt to use social media," he says. He talks about he's using social media at his events and how he integrates the social component into the event site. Waugh also urges meeting planners to treat every client differently. "You can't put anybody in cookie cutter mode," he says. "You have to know your client and know exactly what they're trying to accomplish." Sponsored by Marriott International