Floral designer Ruthie Weil has an impressive resume that includes overseeing floral designs for the United Bible Societies’ World Assembly, North American Mission Board’s SEND conference, Passion conferences and Orchestrate events. We caught up with Weil, who apprenticed under Amy Osaba Design
before venturing into business independently.
Why should event planners prioritize budget for floral design?
Lending care and attention to all details of your environment honors the excellence and creativity of God. Flowers soften a space, making it more vibrant and elegant. Plus, flowers make people happy.
What tips do you have for creating a top-dollar look on a slim budget?
If I find beautiful greenery growing wild outside, I forage. Some flowers are priced much higher than others wholesale, so look for less expensive varieties, like carnations. People give them a bad rap, but they can work well if they’re the color you’re looking for. Buying seasonally always helps too. Shipping in a flower from Israel will cost way more than something that’s growing locally.
How do floral designers charge clients typically?
It depends on the organization and what they prefer. For corporate events, it’s usually the cost of the flowers plus an hourly or daily rate, depending on the scope of the event. I’ve had faith-based organizations pay me a set hourly fee, and others have asked for an invoice. I charge more for massive installations when I have to bring in labor, so that’s a factor too.
Any pet peeves you notice with your designer eye?
It drives me crazy to see leaves in vases or floating in water. I also notice if floral foam is visible. Little details like that can take away from the design if you’re not careful.
What advice would you give to a planner who doesn’t have a budget to hire a floral designer but wants to add flowers using in-house help?
Installations make the biggest impact in a larger space. Hang greenery from the ceiling and walls. Think of creative ways to display flowers instead of just vases. Also think about more intimate spaces, like restrooms, where you can add something natural to make it feel special.
Flower Trends for 2017
Tight, rounded, structured bouquets
Artificially dyed flowers
Free-flowing, natural bouquets