Here’s the deal: If your organization has a blog that’s regularly updated, and the blog is positioning your company, brand or destination as an industry expert, you’re already a step ahead of a lot of the competition. Blogging increases Web traffic by 55 percent for brands, according to Rocket Post, which means regularly adding content to a website by way of a blog or similar publishing platform is a key way to increase site visitors.

But the big question that remains is how do you drive organic traffic to the content through Google search (the key driver of traffic to sites)? Of course, it begins with optimizing content for SEO best practices: adding the right keywords, link building, page titles and meta descriptions. But beyond the basics, what can increase organic traffic to a blog?

There’s one tactic I read about recently that I’ve begun recommending to anyone managing content creation: Update old content to make it new again. It sounds so simple, but most bloggers never do it. NewsCred wrote about this tactic on its blog earlier this year when looking at published posts on HubSpot’s blog. Blog optimization expert Pamela Vaughn looked at the success of the blog’s highest-ranking posts, and she discovered something consistent and interesting: “If they took an existing post currently ranked on pages 2-4 in search and around two years old, and updated and republished the same post with new information, the post would move up to page one in search,” the story notes.

So let’s say you’re a destination marketer for a town called Smithville, and you wrote a blog along the lines of “10 Free Things to Do With Your Kids in Smithville” two years ago. Rather than writing a new story to make the topic fresh again, simply update the old content to reflect any important changes like new attractions or events, and republish the post as new. Google will reward you. The search engine does not have to figure out which of these stories is more valuable to the reader; there’s only one. Plus, the old post already holds a certain amount of value to Google because it’s had page visits already.

The next time you sit down to fill out your editorial calendar, think about what’s been published previously that you can update and share as new content. Google wants better content, not necessarily more content. And what Google wants, Google gets.

Connect Southeast
Oct. 3-5, Little Rock, Arkansas

  • Must be physically located in the Southeastern
    states
  • Must generate 50+ rooms on peak
  • Must have the ability to rotate nationally

Connect West
Nov. 9-10, San Francisco

  • Must be physically located in California, Nevada, Utah, Arizona, and/or New Mexico
  • Must generate 50+ rooms on peak
  • Must have the ability to rotate nationally

Connect Winter Marketplace
Nov. 28-29, Washington, DC

Connect DC

  • Must be a Corporate or Association Planner that is physically located in the DMV area
  • Third Parties are allowed with completed Trusted Planner Form
  • Must generate 50+ rooms on peak
  • Must have the ability to rotate nationally

Connect Med | Tech

  • Must plan meetings or events that serve the Medical OR Technology industries
  • Must generate 50+ rooms on peak
  • May be located anywhere in the United States
  • Must have the ability to source meetings nationally

Connect Pacific Northwest
Nov. 14-16, El Paso, TX

  • Must be physically located in Texas
  • Must generate 50+ rooms on peak
  • Must have the ability to rotate nationally

Connect Pacific Northwest
Sept. 19-20, Boise, Idaho

  • Must be physically located in WA, OR, ID, Northern California or Vancouver
  • Must generate 50+ rooms on peak
  • Must have the ability to rotate nationally
  • Must demonstrate a solid 2-year event history

Connect Florida
Sept. 13-15, Kissimmee Florida

  • Corporate or national association planner based in the Mid-Atlantic and Northeast
  • Must generate 50+ rooms on peak
  • Must have the ability to rotate nationally

Connect Faith
Oct. 3-5, Little Rock, Arkansas

  • Must plan faith-based meetings & events
  • Must generate 50+ rooms on peak
  • Must have the ability to rotate nationally

Connect Spring Marketplace
May 22-24, Puerto Rico
M
ore than 2,000 event professionals are expected for this industry leading event in Puerto Rico. Tracks include:

  • Association
    • Event must be able to rotate nationally
    • 50+ room nights on peak
    • 2-year history planning events
  • Corporate
    • Financial
    • Medical
    • Technology
      • Event must be able to rotate nationally
      • 50+ room nights on peak
      • 2-year history planning events
    • Citywides
      • At least 1,000 room rights with 100,000 square feet of exhibit space
    • Diversity
      • Planners for multicultural and inclusive organizations
      • Ability to rotate nationally
      • 2-year history planning events
    • Luxury & Incentive
      • Proven history using 5-star hotels and resorts for events
      • Ability to rotate nationally
    • Sports
      • Rights holders and event planners for tournaments/competitions that rotate nationally with at least 50 room nights on peak
      • LGBTQ+ Summit

Connect Marketplace
Aug. 8-10, Detroit
More than 4,000 event professionals are expected for Connect’s largest annual event.

  • Association
    • 50+ room nights on peak
    • Solid 2-year history planning events
  • Corporate
    • 50+ room nights on peak
    • Solid 2-year history planning events
    • Event must be able to rotate nationally
  • Specialty
    • Planners of SMERF (Social, Military, Educational, and Fraternal) events
    • 50+ room nights on peak
    • Solid 2-year history planning events
    • Event must be able to rotate nationally
  • Sports
    • 50+ room nights on peak
    • Solid 2-year history planning events
    • Event must be able to rotate nationally
    • Women in Sports Tourism Forum
  • BizBash
    • Must be a decision maker who is responsible for the procurement of event activations and experiences
    • Does NOT source meetings & events with hotels or CVBs
    • Third Parties and Intermediaries are not yet allowed to participate
    • If you are a Third Party/Intermediary, we encourage you to apply for the Connect track that is best suited for you