In 10 years, YouTube has changed from that new viral cat video supplier to the most popular online video platform. To acknowledge the groundbreaking website’s first decade, we look back at the years and see how planners can borrow ideas from some of its most memorable moments.
The first video ever uploaded, “Me at the Zoo,” goes online. Today it has 18 million views. It’s an illustration of the potential for online marketing for events.
Can you believe it’s been so long since “Evolution of Dance” first came out? Planners can take a cue from Jimmy Fallon and spoof the video to get things going at an event.
CNN televises the presidential debates with questions for the candidates from YouTube users. Meeting professionals can create a channel on the site where attendees can upload questions to a keynote speaker to make a session interactive.
Comedy troupe Improv Everywhere films 207 people standing still in New York’s bustling Grand Central Terminal for “Frozen Grand Central,” one of the earliest flash mob videos. Now, flash mobs, either in person or on big screens, are an eye-opening way to start or end a conference.
Procrastination is summed up in 6,000 sticky notes in a stop-motion video that has 6 million views. Now, get back to work (after reading this).
An Old Spice ad that first aired during the Super Bowl gets 50 million views on YouTube, marking a shift in how sponsors reach audiences. Talk about a perfect example for meetings to finance pre- or post-event content online.
YouTube integrates with Google+. It’s a model for meetings melding outlets to reach attendees.
YouTube partners with ABC News to live stream the presidential debates for free, paving the way for what we now know as hybrid events. Today, apps like Meerkat and Periscope make it possible to live stream straight from a smartphone.
“Mike, Mike, Mike, Mike, Mike! Guess what day it is?!” You know the answer, and everyone who’s ever worked in an office knows the feeling. The Geico camels may be enthusiastic about hump day, but this commercial that’s thrived on YouTube is a reminder of the struggles of balancing work and life in the meetings industry.
As YouTube ranks as the third most-visited website in the world (behind Google and Facebook), the Tripp and Tyler video, “A Conference Call in Real Life,” about the awkwardness associated with most conference calls, will make you smile and remind planners why face-to-face meetings will always be needed.
YouTube faces stiff competition from Facebook, Twitter, Meerkat, Periscope and Instagram, but in the world of events, it still reigns as the most accessible video format for presenters to integrate onstage, and for marketing teams to leverage before, during and after events.