The third-largest town in America’s Dairyland has just over 100,000 residents, yet their beloved Green Bay Packers have won 13 National Football League Championships, including four Super Bowl titles.
Their unprecedented winning proficiency has earned the city the well-deserved moniker of Titletown, USA. Football’s not the only game in this town however, as Green Bay shows off championship event venues, attractions, activities and hospitality for a bevy of sports from curling to cornhole.
“Everyone knows us for our NFL Green Bay Packers and that is clearly what puts us on the map when it comes to sports,” says Brad Toll, president & CEO of the Greater Green Bay CVB. “Historic Lambeau Field is on a lot of people’s bucket lists, whether they are a Packers fan or not, they want to come out and see it. Yet, for us to say bring your event, there’s no better place to win a championship than Titletown USA. This is a big draw for rights holders around the country and around the world.”
Toll notes Green Bay has hosted events including Spartan Race, Olympic trials in hockey, speed skating and figure skating and the Wisconsin Interscholastic Athletic Association state girls’ basketball tournament, volleyball and wrestling.
In 2018, Green Bay hosted to the Johnsonville Cornhole Championships and the LPGA Thornberry Creek Classic in neighboring Oneida. Green Bay ice venue, the Cornerstone Community Center, regularly hosts curling bonspiels and was the site of the United States Men’s Curling Championship in 2013. The 2018 USA Hockey Boys Tier 2 18U Nationals Championships were also held in Green Bay, cementing their rep as a fantastic four-season sports destination.
Touring & Meeting at Historic Lambeau Field
“Green Bay is an especially wonderful destination for youth sporting events because we have so many fantastic attractions and activities for the entire family to enjoy in between games and matches,” says Brenda Krainik, director of marketing and communication at the Greater Green Bay CVB.
Chief among those is Lambeau Field, home to the NFL greats, the Green Bay Packer Hall of Fame, and amazing meeting and event space for groups sized from five to more than 1000. Open daily year-round for touring (save Christmas and game days), Lambeau is unlike any other football stadium.
This sporting mecca and home of the only nonprofit, community owned major league professional sports team in the U.S. offers distinctive stadium tours allowing visitors to get up close and personal with 100 years of Packers history. Sky-boxes, classic Packers portraiture, and even a trip through the field entry tunnel are all part of this unique experience.
A visit to the Green Bay Packers Hall of Fame (group discounts available) located on-site at Lambeau caps the experience with top-drawer exhibits including a recreation of legendary coach Vince Lombardi’s office, video interviews with scores of players, Packers’ ephemera then-and-now and game-day memorabilia from historic battles.
More than 21,000 square feet of retail space houses the Packers Pro Shop at Lambeau, where Packer-Backers and cheeseheads unite to find green and gold gear. Groups looking for truly unique event space find it here at Lambeau.
The expansive Atrium Floor with dramatic four-story windows serves more than 400 for seated dinners, offering 39,561 square feet of flex space that is often used by exhibitors.
The Legends Club Room has 6,800 square feet of flex space for groups with more than 10,000 square feet of pre-function space fronting the area, perfect for receptions and ceremonial presentations. The North Balcony overlooking the Atrium has nearly 7,000 square feet of function space and the attached Lambeau Suite overlooks the field and, at 600 square feet, offers a great VIP lounge option.
Directly across form Lambeau Field and bordering Lombardi Avenue is a 45-acre mixed-use master development launched by the Green Bay Packers organization to capitalize on the spirit of game day year-round. Anchoring the development is the 144-room luxury Lodge Kohler.
One hundred yards (the size of a football field, naturally) from Lambeau Field, the AAA Four-Diamond property opened in 2017 and has amenities like a private outdoor courtyard for social events and cocktail receptions for up to 150, the Sky Terrace, a fifth-floor outdoor lounge with six firepits directly overlooking Lambeau Field with capacity for 50, Taverne in the Sky farm-to-table restaurant, a casually elegant space hosting groups up to 100, and their fabled Kohler Waters Spa, offering six treatment rooms, a thermal suite with hydromassage pools, dry sauna and steam room.
Next door at Titletown is Hinterland Brewery, a popular group dining option with upscale pub-grub and handcrafted small batch beers such as Packerland Pilsner and Luna Coffee Stout. Titletown Park delivers recreational diversions like the incredible Ariens Hill, a giant man-made snow tubing behemoth complete with heated steps to the top, dual 40-yard dash lanes timed for competition, a kids’ playground and competition football field.
“We’ve got something for everyone,” says Toll. “And we are continuing to grow our offerings.” Winning traditions after all, are hard to hold back.