Looking for that perfect pop of color to add vitality to your next meeting? Meet Ultra Violet, Pantone’s color of the year. For those of you unfamiliar with the annual announcement, the Pantone Color Institute
annually selects a color that expresses design trends and cultural aura. This year’s color, Ultra Violet, illuminates originality, ingenuity and visionary thinking. Here are eight great ways to incorporate Ultra Violet and its power and passion into your meetings and events in 2018.
Andaz West Hollywood
Signature drinks are a nice way to toast your meeting’s success. Andaz West Hollywood designed this new “Purple Rain” specialty cocktail in honor of the color of the year. The concoction was created with ginger and berry puree with Chambord pomegranate liquor, champagne and is garnished with edible flowers.
“Ultra Violet is the color of some of our favorite superfoods such as beets, purple potatoes and acai berries, perfect brain foods for fueling important meetings. Gather all your essential grains and protein in handy bowls and get the creative juices flowing,” notes Andrea Corrreale, celebrity caterer and founder of Elegant Affairs.
You’ll find purple is so many posies! Luxurious and inviting shades of ultra violet set the perfect mood for entertaining. Lime cymbidium orchids are paired with the dusky violet freckles of Vanda orchids and jewel tones of calla lilies, while threads of specialty seasonal greens like acacia and hellebore heighten the textural details of this holiday masterpiece.
Ultra Violet will take the cake when it comes to creative confections in 2018. Joshua Livsey, Executive Pastry Chef at Harvest in Cambridge, Massachusetts, and contestant on the Food Network’s Holiday Baking Challenge notes, “I love incorporating bright pops of color when it comes to decorations, but there’s a fine line between tasteful and tacky.”
Create stylish swag bags and customize with your logo using this vibrant hue. Marimekko is launching three prints this spring with Ultra Violet accents.
Patriot Award Gala by metroConnections
Infuse your meeting with energy by incorporating ultraviolet lighting. “Purple has always been a favorite color. It can be used in so many different color combinations and pallets. At times, it can be calming and quiet, or used correctly it can be boisterous and energetic,” says Senior Sales Manager Sydney Wolf at metroConnections
Cosmopolitan of Las Vegas
Book your next meeting at a destination that celebrates the art and luxury of the color purple. Imagine the ideas that will flow under the shimmer of a chandelier combining more than two million crystals on a room outfitted in Ultra Violet.
YOTEL has been celebrating the color purple in a variety of fashions including lighting, furnishings and branding. Guests can enjoy the softer side of ultraviolet with adjustable mood lighting, thanks to the TechnoWall in each cabin, perfect to inspire sweet and creative dreams.