2016's 40 Under 40: Jenny Lust

Jenny Lust Grass Roots Events
JennyLustJenny Lust 33, Vice President of Operations Grass Roots Meetings & Events Inc., New York City How she got here: Lust launched her hospitality career with Hyatt Hotels in Columbus, Ohio, on the catering sales team before venturing to Manhattan as a catering sales manager for Grand Hyatt New York. From there, she was the fifth person to join Grass Roots Meetings & Events in 2011. The global company—with core markets in New York City, London, Switzerland, Germany and Singapore—has promoted her to team manager and up the ladder to VP. Grass Roots clients include Chanel, Deloitte and SAP. Leadership skills: “I empower three talented teams—Strategic Meetings Management, event services and technology services—to deliver high-touch service and financial value,” she says. Currently working on: “In 2016, Grass Roots will recreate our internal and client technology strategy on a global level. To some, this may not sound exciting, but to me, being on the task force to rebuild our technology strategy to create efficiency in our meetings and bring new ideas to the marketplace is hugely exciting!” What colleagues say: “She is our standout employee who is developing a very impressive career in the hospitality industry,” says CEO Barry Richards.