Ashley Lowe, 34, works in Las Vegas, as director of sales at Las Vegas/Caesars Entertainment. As a 2018 40 Under 40 honoree, Lowe discusses her passion for the events industry.
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What I do:
I oversee the convention and meeting sales team for the nine Caesars Entertainment properties in Las Vegas, which include Caesars Palace, Rio, Harrah’s, Planet Hollywood, Paris, Bally’s, Linq, Flamingo and Cromwell. The hotels are comprised of approximately 26,000 hotel rooms, more than 1 million square feet of meeting space and have an annual production goal of $266 million.
Specific improvement I’ve made:
About two years ago, I worked with our chief sales officer
to create a function space manager position. The person who filled this position has done an amazing job for us and has completely executed the vision for this role. We manage our function space much more strategically, which has allowed us to free up space for short-term bookings as well be more diligent with how we layer groups into the space as we book into the future.
What I am working on now:
Caesars Entertainment is in the process of designing and building the brand-new Caesars Forum convention center in Las Vegas that will open in 2020. It will feature the world’s two largest pillarless ballrooms at 108,000 square feet each and will be connected to about 7,000 of our guest rooms.
What I do outside of work:
In August 2017, I started my executive MBA at the University of Southern California. Every other weekend, I commute to Los Angeles to attend class all day on Friday and Saturday. When I’m not in class or studying, I enjoy golfing, boating and spending time with my amazing husband, Ryan, and our two beautiful children Tyler (5) and Elise (4).